The rules of marketing have changed forever. A Yellow Pages advertisement no longer cuts it. Over 100 million Americans use a search engine every day to find everything from a long lost love to a TV repair man. Search engines dominate our lives whether we realize it or not and if we want our businesses to thrive, we have to be found. Where, not so long ago, Microsoft, Yahoo and Google ruled the web, now social networking sites and connected ‘self managed’ websites dominate. Where webmasters controlled development of the content of websites for companies large and small, now users have taken over the content management reins.

Marketing has shifted focus considerably over the past few years. The ubiquity of high speed Internet, free WiFi, Low Cost Computers, Internet enabled Smart Phones and the effectiveness of search engines has totally changed the buying habits of modern customers. Niche markets have become mainstream, odd campaigns hit the big time, viral campaigns are rampant and Social Media is pulling it all together.

Right now Facebook, Groupon, Living Social and other relatively new socially oriented sites are making all the news but WordPress is also quietly revolutionizing the net. And that benefits all of us!

This workshop will show you how to integrate various technologies into a Social Media Marketing Strategy. You will realize why you should never pay for a Yellow Pages Ad again when a well written blog with a series of comments from happy customers is both FREE and a whole lot more effective. The business owner has to, as never before, think like his customer. What is the customer searching for, where is he searching, how is he making his buying decision and what are his existing customers saying about him.

Social Media Marketing can be hugely effective!

Learn to coordinate WordPress, Biznik, LinkedIn, Twitter and YouTube into the most powerful marketing program you have ever undertaken and learn to do it for FREE.